Agricool: Making Farming Cool, Smart & Sexy

Co-founder of Agricool in the Philippines and a 2014 Laureate Global Fellow, Cherrie Atilano describes her efforts to make farming “cool, smart, and sexy.”

Located at the Gawad Kalinga Enchanted Farm, Agricool, a social agri-business, encourages the younger generation to pursue careers in agriculture-related enterprises. At the same time, it promotes reverse migration from urban to rural areas to sustain local development and ensure no one is left behind.