Promoting Human Skills in an AI-Age

Led by IYF's Digital Development team, we've embarked on a journey to inspire youth across the globe through our AI & Life Skills Campaign. Engaging recent college graduates from the US, India, and the Philippines, this project utilized youth-centered design to create an impactful and engaging social campaign.

In collaboration with a social impact communications team, we developed a series of short-form videos aimed at young people ages 18-24, promoted across YouTube, Facebook, Instagram, and LinkedIn. Our creative content playfully contrasts the perceived “boring” life and human skills with the excitement of modern careers like music production and esports. Each video spotlights a critical human skill—such as adaptability or emotional intelligence—and illustrates how these skills can be supercharged through the use of AI tools.

By highlighting how aspirational careers can leverage AI to enhance essential life skills, our campaign not only educates but also inspires the next generation of youth to embrace and develop their human potential in a rapidly evolving digital world. Our ambitious aim is to reach over 1 million young people across the US, India, and the Philippines in 2025.