Situational Analysis and Market Assessment Findings—Mexico
As part of PepsiCo’s global investment in employability for adolescent girls and young women, the International Youth Foundation (IYF) conducted a gendered situational analysis and market assessment in PepsiCo’s priority areas of intervention in Mexico and India. In Mexico, the geographic focus is the metropolitan area of Guadalajara in the state of Jalisco.
The objective of the assessment was to deepen IYF’s understanding of contextualized challenges and opportunities for young women, from both demand and supply sides of employment and education. Viewed through the lens of IYF’s gender framework, analysis of the findings helped inform IYF’s design of work readiness programming that will be locally-relevant, feasible, and meaningful for young women and the enabling environment around them.