Jemima is a specialist in strategic communications who has worked in areas of institutional communication, public relations, and advertising within the public and private sector in Oaxaca, and as a university lecturer in communications. She has collaborated in institutional training and advising with a focus on the creation of entrepreneurship projects, teamwork tools, effective communication, and institutional leadership. Jemima founded Mi María Bonita, a textile design brand that works in collaboration with artisans from various regions of Oaxaca. In addition, she founded Eterea, a community and academy focused on training and promoting female leadership through the creation of entrepreneurship, ongoing training, and strengthening the personal and professional development of Mexican women and girls. She holds a bachelor's degree in communication from Mesoamerican University. She is currently part of the Conectadas Sureste program.