In 2021, the Mexican Bureau of Statistics reported that a limited number of women chose formal, informal or complementary studies in Information and Communications Technology (ICT) and Science, Technology Engineering and Mathematics (STEM), which significantly reduced the female presence in related jobs (17%) The number of women in this sector is growing (26.8%), but at the same time, this sector now offers more than 140,000 vacancies, which are not being filled.
The International Youth Foundation (IYF) implement the "Conectadas" Program since January 2022, and derived from the success of this program, Google.org has decided to increase and expand these efforts to the States of Campeche, Chiapas, Oaxaca, Tabasco, Quintana Roo and Yucatan, a region of Mexico that experiences greater cultural and economic challenges than the rest of the country.
IYF's "Conectadas Sureste", through a 3-year strategic intervention (July 2022 to July 2025), will now connect 2300 underrepresented young women ages 16-29 from the Southeast region to basic, well-paying jobs in the digital economy with a holistic approach. In addition, to provide them with technical skills that bring certifications (Google career certificates), which are highly valued in the industry, this program will provide comprehensive support (socio-emotional skills and employability) with the guidance of role models and mentoring, as well as awareness campaign, to sensitize parents, employers and civil society, about gender and cultural biases, taking advantage of an opportunity for women in one of the most demanded sectors in Mexico and the world.
With funding from